Event details
Public sector marketing and communications teams face growing pressure to engage diverse audiences, embrace emerging technologies and deliver effective communications, often with constrained budgets and limited resources.
The challenge is increasingly urgent. Local Government Association research found that 71% of responding councils felt unprepared for AI adoption in terms of workforce skills and expertise.*
As AI and digital transformation reshape public services, how can organisations ensure their marketing and communications teams have the skills, confidence and professional judgement needed to keep pace?
This webinar will explore four key themes:
1. Digital transformation and responsible AI: The changing role of technology in public sector marketing and communications, including ethical use, governance and public trust.
2. Future marketing and communications skills: The growing importance of digital expertise, data, campaign planning and effective audience engagement.
3. Workforce development: The challenges of addressing skills gaps, developing existing employees and attracting new talent.
4. Investment in professional development: The role of apprenticeships and government funding in supporting workforce capability despite financial pressures.
The discussion will draw on Activate Business School's experience of developing marketing apprentices through its Pioneer programme and its current specialist cohort delivered in partnership with the College Marketing Network, exploring how workplace-based learning can respond to changing sector needs.
Presenters
Kiki Clements
Head of Delivery
Activate Business School
Brings over 10 years of work-based learning expertise to her role as Head of Delivery at Activate Learning’s Business School.
With experience across diverse industries including manufacturing, engineering and beyond, she understands current and emerging workforce needs. Kiki specialises in helping organisations assess skills gaps and design learning solutions that enhance performance and capability. Her collaborative approach supports individuals in reaching their potential whilst building cultures of continuous improvement.
She excels in using her combined interpersonal, communication and project management abilities to help organisations assess their skills gaps. Her tailored learning solutions are designed to enhance performance, ROI and organisational capability.
Tanya Arnold
Host
Public Sector Executive
Most recently I've presented BBC TV's Rugby League World Cup coverage, and hosted the 5Live Rugby League World Cup podcast. I was also the the pitch side reporter on a number of games including doing the interviews with the victorious wheelchair team for radio. For the women's games I played a key role in bringing together an all female on air team and we got record viewing figures for women's rugby league, which will hopefully prove to be a new platform for the game to build.
Host of the former weekly BBC highlights programme Super League Show.
Sports Reporter and presenter for BBC Look North in Yorkshire, reporting, planning and covering all different sports in the region.
I've covered two Olympic Games and one Commonwealth Games - 2012 was a very big career highlight. I found myself live on BBC1 interviewing Peter Wilson moments after he'd claimed Gold in the shooting.
I've hosted numerous awards ceremonies, conferences and panels, both sporting and non sporting.
I'm always looking for new opportunities to do new things, and challenge myself!
Andy Gould
Marketing Performance Coach
Activate Business School
Brings over 25 years of marketing and communications experience, with expertise spanning brand development, creative strategy and marketing across UK and international markets, including Dubai and Singapore
Having worked across diverse organisations and markets, Andy brings extensive industry knowledge and a practical understanding of how marketing strategies and audience expectations continue to evolve.
As a Marketing Performance Coach at Activate Business School, Andy supports apprentices undertaking the Level 4 Marketing Executive Apprenticeship, helping them develop professional marketing skills and apply their learning to real workplace challenges. His combination of industry experience and coaching provides valuable insight into developing marketing talent and strengthening organisational capability.